VP, CLIENT STRATEGY & RESEARCH
Darius brings a very broad and deep set of experiences and expertise having led consumer insights and strategy functions at companies such as Procter and Gamble and Newell, as well as in the not-for-profit sector.
Darius is all about potential. How to discover, leverage and get everyone excited about potential. He is also masterful in generating ideas on how to achieve it in the most effective and efficient way possible. He does it through deep engagement with clients/stakeholders as well as consumers. His superpowers are data based, insights driven storytelling and energizing activation through research.
PREVIOUS EXPERIENCE
+ Director, Donor Strategy, Innovation, & Engagement at United Way
+ Global Director, Consumer Insights at Newell Brands
+ Director, Global Beauty Care at Procter & Gamble
+ He’s worked in global and regional businesses (esp. NA, Europe, and Asia), across multiple categories (beauty, CPG, durables, and non-profit), and brands (e.g. Charmin, Coleman, Contigo, Old Spice, Puffs, Secret, and Tide to name a few).
EDUCATION & OTHER FUN STUFF
Born and raised in Atlanta, Darius attended Morehouse College on a Navy ROTC scholarship. He spent the 1st 10 years of his professional career as a Naval Aviator, mastering strategy and leadership.
He later received an MBA in Marketing and Finance from University of Cincinnati.
You can typically find Darius hanging out with his wife and sons. But quite often you will find him watching anime, playing video games or reading a good book!
In my experience across multiple brands, categories, and companies, I've noticed that most times the answer has always been right there in front of us. But we lacked that organizing principle or that connecting tissue that helped everyone see where they fit on the path forward.
It's our job as researchers to not only find the answer but to help put in place communication and activation strategies that energizes everyone to go after the vision with vigor!
