OUR SERVICES

Audience and Consumer Research

Research Narrative offers a wide range of both quantitative and qualitative research services. We draw from our vast tool kit of research methods to devise the best possible research approach for you, taking time to get to know your organization, and ultimately collaborating closely with you to generate action steps that are clear and impactful.

OUR CAPABILITIES

Online, mobile, and phone surveys
Eye tracking and click mapping
Biometric response and facial recognition
Dial testing (online and live)
Social listening, sentiment analysis, and natural language processing
Neural network modeling
Moderated online communities (message board forums and online chat sessions)
Focus groups
1 on 1 interviews
Ethnographies
EEG

OUR AREAS OF EXPERTISE

Brand and re-brand strategy
Market (re)positioning
Consumer/audience segmentation
Content evaluation
Program strategy – TV, radio, web/online video
Talent evaluation (on-air personalities)
Ad testing/ad effectiveness/brand lift
Messaging effectiveness and optimization (including copy testing)
Sales positioning
Digital/social analytics
Media impact analysis
Social impact evaluation